LATEST COVERAGE
The lone wolf miners: How Bitcoin Merch is powering a grassroots mining revolution
TheStreet
By Jackson Hinkle
June 16, 2025
In a space dominated by industrial rigs and mega-scale mining farms, Bitcoin Merch is quietly building something different: a network of nearly 100,000 solo miners—each running on less power than a light bulb. CEO Idan Abada broke down the philosophy behind Bitcoin Merch's "lottery mining" model, which empowers everyday users to plug in, mine solo, and compete against giants.
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The owner of this tiny $875 rig mines bitcoin using free electricity at Starbucks
CNBC
By MacKenzie Sigalos
July 28, 2021
Idan Abada posted a video of himself using free Starbucks electricity to run an $875 mini bitcoin mining rig. The post has since gone viral, showcasing how Bitcoin Merch is democratizing cryptocurrency mining and making it accessible to everyday users.
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An $875 mini bitcoin-mining rig is viral on TikTok. The video's creator told us 3 reasons why it's an appealing alternative
Business Insider
By Laila Maidan
July 18, 2021
Idan Abada's TikTok videos went viral with millions of views. He explains three main reasons people purchase the mini mining rig: trying to solve a block (like playing the lottery every 10 minutes), educational purposes, and experimenting with overclocking. The NewPac product features a double ASIC chip for $80.
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Watch: How to Mine for Bitcoin on a Budget
TheStreet
August 7, 2021
Video coverage of Idan Abada's viral bitcoin mining demonstration at Starbucks, showcasing how Bitcoin Merch's mini mining rigs make cryptocurrency mining accessible and affordable for everyday users.
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2.7 Million TikTok Views for Bitcoin Miner Made with USB-Sticks Running on Free Starbucks
U.Today
July 29, 2021
Idan Abada's TikTok video showing himself in a Starbucks café running a self-made Bitcoin miner worth $875 has garnered 2.7 million views, demonstrating the viral appeal of accessible cryptocurrency mining solutions.
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The cheapest way to mine ether: A miner who's tried just about everything
Business Insider
By Laila Maidan
December 12, 2021
Idan Abada, owner of Bitcoin Merch, shares insights on cryptocurrency mining equipment and recommends the RTX 3060 graphics card for anyone just starting with mining. The article explores cost-effective mining strategies and equipment recommendations.
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Bitcoin Merch Team Profile
Bitcoin Merch
Learn more about Idan Abada and the Bitcoin Merch team. Abada was always a fan of tech, and before launching Bitcoin Merch, he managed an online e-commerce website selling drones. Seeing the potential of cryptocurrency mining, he founded Bitcoin Merch to democratize mining.
Meet the Team
