Meet Bitcoin Merch Team


Idan Abada
Chief Executive Officer
About Our Founder
Bitcoin Merch began as a passion-driven side hustle in a garage and grew to a multimillion-dollar online retailer. Idan was always a fan of tech, and before launching Bitcoin Merch, he managed an online e-commerce website selling drones.
Seeing the potential of cryptocurrency, he took up mining as a hobby in 2015. Bitcoin Merch launched in 2017 and has grown into a leading provider of cryptocurrency equipment.

David Martinez
Warehouse Associate
David specializes in warehouse, shipping, and receiving. He is passionate about small miners and loves getting the products to our customers as soon as possible. He is also part of the assembly and package design team, helping the team be more efficient and increase productivity using technology and machinery.

Roshan Phabiani
Buyer & Vendor Relations
For Roshan, it's all about building long-lasting relationships. He works with many diverse manufacturers in the crypto world, from large corporation mining equipment factories to small mom-and-pop shop card game makers. If you produce any physical item related to crypto, Roshan is your guy.
Ready to Start Your Crypto Journey?
Our team is here to help you find the perfect cryptocurrency equipment and solutions.
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